Market Research

Since 1990 Younger Associates has delivered market research solutions to a broad range of clients across the United States and internationally. We design each research project to deliver specific answers to the core questions that drive decisions. Our sound research methodologies produce accurate, reliable results.

The firm has been recognized by the Southeastern Economic Development Council, the International Economic Development Council and other professional groups for the quality of work produced.

The methodology we have developed for economic impact analysis is endorsed by the National Economic Development Institute. It has been applied successfully in major projects since 1990.

Due to the frequency of use of our model and the length of time our methodology has been applied, we have been able to track the accuracy of our impact projections. Our methodology has proven to be accurate, although slightly conservative, in projecting job growth and tax revenues.

Market Research Services

Feasibility Studies
Market Analysis
Cost-Benefit Analysis
Economic Impact Analysis
Consumer Spending Studies

Surveys
-Telephone
-Interviews
-Direct Mail
-Internet
-Intercept

Focus Groups
Mystery Shoppers
Political Polling
Jury Research

Field Research
Primary Data Collection
Secondary Data Review
Demographic Reports

sample report (109k)

Specialized Areas of Research

The firm’s combination of professional capabilities places Younger Associates in an outstanding position to conduct a highly successful public involvement/outreach program that reaches all segments of the population. The firm has been responsible for coordinating regional and statewide projects in the transportation field.

Public involvement planning
Public awareness campaigns
Stakeholder identification and recruitment
Economic impact analysis
Brochure and project materials development
Project website development and management
Focus groups
Meeting facilitation
Web-based feedback and survey programs
Community outreach programs
Database and mailing list management
Surveying/Data collectionMulti-language materials development
Educational and training materials development

Market Research :: Younger Associates Memphis & Jackson Tennessee