Central Distributors Website

CHALLENGE

Bringing the Party to West Tennessee

When Central Distributors decided to rebuild their website, they wanted to do more than just showcase their product lines. The company was eager to provide West Tennessee with a resource that answers the simple question: “Where’s the party?” Younger Associates knew they could provide the answer.


In addition to the website, Younger Associates regularly handles other marketing tasks for Central Distributors. These include managing social media, facilitating special promotions and maintaining search engine optimization (SEO) for the website.

Central Distributors Logo

As part of Central Distributors' rebranding campaign, Younger Associates designed a logo that incorporated numerous factors. The logo clearly conveys what products Central sells, illustrates the company's passion for the state of Tennessee and incorporates the colors of both the USA and the number one product that Central sells: Budweiser.

Central Distributors Website

Now users only have to visit westTNparty.com for a list of fun things to do across West Tennessee. Happy hours, special events at restaurants and Central’s own events are promoted on the site in a user-friendly calendar format.

Special features designed by Younger Associates include an online “Bartender,” in which users input their chosen style, type, gravity and season to learn which products will best suit their current moods. Users can then save the beers they like by adding them to their virtual six-pack. The site also provides a robust catalog of Central’s product offerings. The new site features a responsive design that adapts to all mobile devices. Users of all levels of experience in web navigation will find the site easy to use on any device.

Central Distributors is finding other avenues to engage the West Tennessee community as well. The company founded The Craft Beer Society of West Tennessee as a way to connect individuals who are eager to explore their interest in craft beer, something that Younger Associates also helped with through a logo design and focus groups. Central Distributors also developed an app that allows members to learn more about craft beers and upcoming member events.


About Central Distributors

Central Distributors is the area’s only Anheuser-Busch Distributor. The company opened their first warehouse in the early 1950s at 221 Sterling Court, which is located behind the Little Rebel Bar & Grill at 284 Airways Blvd. Central Distributors moved to 361 U.S. 45 Bypass in 1981 and plans to move to a new facility that will front U.S. Highway 70 and Airport Industrial Park by early 2017. Central Distributors has 65 full-time employees, who offer over 500 brands to about 600 customers. Central distributes about 2 million cases of product each year to customers in Madison, Chester, Decatur, Haywood, Hardeman, Henderson, McNairy and Fayette counties, and half of Hardin County. To learn more about Central Distributors’ products and to discover the latest happenings in West Tennessee, visit westTNparty.com.

Social Media & Promotions

Employee Spotlights on Facebook

Central Distributors is proud to be a local company with employees who are active in the community and dedicated to their job.


Organic Reach on Facebook

This Jackson Sun post reached over 3,000 people organically without any paid advertisement.


Summer Giveaway

Branding & Logos

Central Distributors Logo

As part of Central Distributors' rebranding campaign, Younger Associates designed a logo that incorporated numerous factors. The logo clearly conveys what products Central sells, illustrates the company's passion for the state of Tennessee and incorporates the colors of both the USA and the number one product that Central sells: Budweiser.


Craft Beer Society of West Tennessee Logo

The Craft Beer Society of West Tennessee was created to connect craft beer lovers from our area.  Once per quarter, they gather to try new beers, learn about up and coming breweries, and all kinds of other hoppy things.  Younger Associates developed the branding and marketing to launch this local club---and may have done some unofficial product research.



Web Media

Central Distributors Website