Delta Regional Authority

CHALLENGE
Expanding Outreach and Educating Communities

The Delta Regional Authority (DRA) works to improve regional economic opportunity by helping to create jobs, build communities, and improve the lives of the 10 million people who reside in the 252 counties and parishes of the eight-state Delta region. Led by the Delta Regional Authority Board—comprised of the Federal Co-Chairman, appointed by the President and confirmed by the U.S. Senate, and the governors of the eight states—the Delta Regional Authority fosters local and regional partnerships that address economic and social challenges to ultimately strengthen the Delta economy and the quality of life for Delta residents.

The goals of DRA were to expand their outreach to younger audiences and further educate communities on available opportunities. Younger Associates assured DRA that these goals would be accomplished with the assistance of their firm.  Younger Associates also promised to convey the image of DRA as an innovative organization that delivers an exceptionally high return on investment, boost the visibility of successes driven by DRA, and redefine the Delta as a place of new ideas, new collaborative styles and new opportunities.

DRA Website

DRA Responds To User Trends With Responsive Design

Seeking a firm knowledgeable in both web development and economic research and marketing, Younger Associates rose to the top of DRA’s short list for this impactful project. Based upon DRA’s confidence in our capabilities, level of customer service and timely technical support, Younger Associates was selected to build a new site for the entire Delta Regional Authority.

The extensive site incorporates many of the latest online functionalities such as:

  • Interactive Calendar
  • Custom Interactive Maps
  • Responsive Parallax Design
  • Fluid Social Media Integration (one entry feeding to multiple social media platforms)
  • Fluid Newsletter and Press Release Integration

Responsive Web Design can be seen in a website that adjusts to fit desktop, tablet or smartphones with no loss of readability or access for the user. Visit DRA.gov on the device of your choice to see how this works. Responsive websites simplify Internet marketing and SEO.

Digital Communication Tools

DRA now has a variety of instant digital tools to ensure their messages are precise, timely and relevant to their audiences.  These digital communication tools go beyond traditional news release or emails to ensure to increase conversions and social sharing. They include:

  • Multifunctional Database Capabilities
  • Insightful Instant Analytics
  • Seamless Integration with DRA.gov

Multi- Program Branding

The Delta Regional Authority serves many functions for variety of people and these programs require a unique identity within the overall DRA authority. Younger Associates, graphics design team worked with DRA to create eye catching, effective logos, icons, and other images that bring out DRA’s vision with each program.