Jackson Clinic Pediatrics Social Media Campaign
Our social media management services includes creating unique campaigns designed to boost engagement among followers.
The goal of a recent campaign for The Jackson Clinic, a multi-specialty healthcare provider, was to promote the pediatrics department and attract new moms to The Jackson Clinic. The tagline for the campaign was, "We Treat Superheroes and Princesses Everyday." We asked our facebook fans to submit pictures of their superhero or princess for a chance to be featured on a digital outdoor billboard in Jackson. Thirty-seven photos were submitted for the contest. All of the photos were uploaded to an album on the facebook page and fans were asked to vote for their favorite picture by "liking" the photo. Parents relentlessly recruited all of their friends and family members to "like" the photo over the span of a week. Meanwhile, every time someone "liked" the photo, they generated a story in their newsfeed for their friends to see. We were reaching thousands of people who were not connected to The Jackson Clinic's facebook page. At the end of the contest, we selected the photo that had the most "likes" as the winner and featured it as a cover photo on facebook, in The Jackson Sun newspaper and on a digital billboard for a month.
Designed to engage and share, the Jackson Clinic Pediatric campaign generated a record number of likes, comments and shares - successfully creating awareness for the pediatrics department while engaging their fans in a fun and easy contest.