Jones Family of Companies

CHALLENGE

Unifying

Founded in 1936, Jones is a leader in the textile industry. The company was formed through a partnership between two brothers and today is led by a third generation committed to these same standards. The company has two distinct divisions: Jones Yarn and Jones Nonwovens.

Executives decided the company’s 80th year in business was the perfect time for a change, however, and partnered with Younger Associates to develop the newly rebranded Jones Family of Companies.


An Established Company Under One Brand

A New Logo

Each division of the firm, as well as the overall brand of Jones Family of Companies, has a logo that Younger Associates designed featuring an infinity symbol as an indication of Jones’ commitment to recycling and renewing.

A New Website

Younger Associates designed a site with a responsive design that adapts to all mobile devices. Users of all levels of experience in web navigation will find the site easy to use on any device. The new site provides users with information about each of Jones’ product offerings, a history of the company and information to contact the company.

Social Media

Younger Associates led Jones Family of Companies in the launch and management of new Facebook, Twitter, YouTube and LinkedIn channels as a means of promoting their new branding.


About Jones Family of Companies

Through the years with Jones Yarn, their spinning operations produced yarns for a wide variety of textile products; however, yarns for wet mopping, dry mopping and specialty cleaning applications constituted their primary focus. Today, their corporate strategies for the floor care market include a number of specifically engineered products, targeted programs, quality services and global sourcing. Jones is an active participant in the International Sanitary Supply Association [ISSA], American Brush Manufacturers Association [ABMA] and National Broom & Mop Association. They also participate in annual association meetings for Broom, Brush and Mop magazine, Brushware magazine and BrushExpert.com.

Jones Nonwovens is just as valuable to the firm’s overall success. Markets for the division includes sleep products, furniture, packaging, acoustics, and automotive and floor care. As a family business, Jones Nonwovens combines tradition, sustainability and a forward-looking approach. Jones Nonwovens is guided by its core values of Integrity, Respect, Customer Focus, Quality, Integrated Products and Business Stewardship, as well as a passion for business results. These values act as an internal compass for employees and provide a foundation for sustained success. Jones Nonwovens actively participates in the Southern Cotton Ginners Association, the Southeastern Ginners Association and the Specialty Sleep Association. Jones Nonwovens is well prepared to meet the challenges of the future with our new market and product innovations, consistent customer focus and commitment to responsible manufacturing. 

Branding & Logos

Jones Logo

Each division of the firm, as well as the overall brand of Jones Family of Companies, has a logo that Younger Associates designed featuring an infinity symbol as an indication of Jones’ commitment to recycling and renewing.



Web Media

Jones Website

Younger Associates designed a site with a responsive design that adapts to all mobile devices. Users of all levels of experience in web navigation will find the site easy to use on any device. The new site provides users with information about each of Jones’ product offerings, a history of the company and information to contact the company.